Call-to-action (CTA) button come to our mind when we talk about converting raw visitors to the valuable customers. This is an action that on the site that contributes to more sales compared to other techniques.
What you think can be the best example of CTAs? Well, when you land on a website and it asks you to download the image or file, the red popping download button is actually a CTA. This lets the user take the action and proceed with it is asking for. Once the user clicks the button, it generates a valuable sign to the site, which means it satisfies the user with the experience he gets.
For every website, CTAs are really important. You can find several benefits of using tons of CTAs in a site. But there is a certain way of implementing the action on the preferred web pages. So, what you think it could be?
Let me help you in learning the tricks of using CTA buttons effectively. There is no hard and fast rule, but one must know the right ways to implement the action on the site that returns you with the useful results.
So, let’s get started with CTA buttons on the website.
How To Use CTA Buttons Effectively?
- Proper visibility
The rule of thumb here is ensuring the visibility. This means you should be sure that CTAs are properly visible on the site.
Not all of your users are accessing the site from laptop or desktop computers. In this way, you may test the site on your laptop and find everything perfect. But what about the users accessing the site on a mobile device?
According to research, over 55% of users use the internet and browse websites on different devices clock in and out app. It includes mobile phones, tablets, etc. So, we must test CTAs for each device to achieve the effective results.
So, when you are all done with the website and ready to launch it on the internet, make sure you test the site’s performance for each device.
- Clickable feature
And the next rule is about the clickability. At this point, I advise you to make sure if the CTA button is clickable or not. Obviously, if a button is not working properly, the users may get annoyed and then you have to face the heat.
Why even a CTA is placed on a website when it doesn’t even work for the purpose it is placed here? When you create a website, the first thing you need to see whether the button is working or clicking as desired.
It is the rule that you have to consider, no matter what. If a button doesn’t click or function properly, the website become a complete useless. Now it all depends on the marketer where a CTA button should be placed on the website.
However, it is also a debate which I would like to cover in the next point.
Accessibility means ease for the users in accessing the desired feature. Concerning CTA button, you should not compromise on placing the button where it can catch the user’s eyes.
The rule is about attracting the users and urging them to click the button for further action. This means you have to place the button in a place where it ultimately catches the user’s eyes.
It is now your choice where you place the CTA button for efficient action. Whether you choose it to be placed in the center of the page or top side, make sure the button is clear and accessible to the users at the first place.
The best practice is to add some catchy words along with the button so that the attraction doubles with looking at the button. For instance, you can add the discount offer or something that makes sense.
- Follow the new trends
Since we are living in the digital era, following the trends is the best thing ever. You must make sure that new trends come in the industry so that the users can get effective experiences. This also increases the competition, which might make your stay in the industry impossible.
The next rule I am talking about beating the competition by following the new trends. For instance, the trend of attracting the users with text content is now outdated. People prefer to respond over voice commands, which is absolutely new in the digital industry.
The research also shows that over 4 billion worldwide users respond over voice commands while surfing the internet. In this way, you should be working at this point to maximize the results and achieve more leads than ever.
- Don’t over-style the button
Who doesn’t love to add creativity in the website? It is one of the elements that everyone loves to see while surfing the web. However, creativity can lead to over-styling, which can affect the user experience to a great extent.
Another rule to get most of the CTA button is keeping the style minimal so that it actually looks like a button. From being responsive to keeping the design minimal, you should be extremely careful while finalizing the button.
Professional companies like TKDigitals tend to prioritize the rule so that it also aligns other rules with it. You can also take help from the expert so that CTAs can be arranged and designed according to the user experience.
When you hire a SEO services company, make sure it has knowledge of all these things to avoid any problems in the end.
CTAs are really important for generating leads and conversions. If your site doesn’t have any CTA, you are probably not performing well. This means you are compromising on over 70% of prospective leads. So, before it is too late, why not you consider these points and change your website accordingly? Now you have all the rules for utilizing CTAs in the best possible way. Let your target audience be your valuable customers using effective CTAs.